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AOL Unveils Its First Tablet Focused Mobile Web Experience with AOL.com for iPad

– February 16, 2012Posted in: iPad

The new AOL.com for iPad

PALO ALTO, Calif.–(BUSINESS WIRE)–AOL has unveiled a tablet-optimized version of AOL.com for iPad users. The new site, available by visiting aol.com from any iPad, was built using HTML5 to enable an app-like experience along with an updated layout that makes it easy to interact with content from across the AOL network with the swipe of a finger. Additional HTML5 features enable users to listen to music, watch videos and even preview messages from AOL Mail all within AOL.com.

“AOL.com is America’s Homepage, so it is no surprise that we’re seeing triple digit growth in our iPad audience”

“AOL.com is America’s Homepage, so it is no surprise that we’re seeing triple digit growth in our iPad audience,” said Chris Grosso, GM, AOL.com. “We’ve re-imagined our iPad homepage experience in an exciting new way that reflects the way AOL users utilize the page on the tablet.”

Nearly 30 million people visit AOL.com each month*. Starting today, users who to go the site from their iPad will see a new card-like design that provides an easy and fun way to browse through more of AOL’s best content including Top News, Local and Entertainment headlines without having to leave the page. Other notable features include the ability to:

  • Location enabled services make it easy to automatically see your local Weather forecast
  • Sign into your AOL Mail account to see up to 20 previews of your latest unread messages, view full messages or compose a new email
  • Check out the latest MP3 of the day from AOL Music and play it in-line with continuous play of all 20 available MP3s
  • Get your daily Horoscope
  • View movie listings from Moviefone

“AOL already has a number of iPad and tablet apps available for users, but this is our first tablet specific mobile web experience,” said David Temkin, Senior Vice President of Mobile at AOL. “This launch is specific to the iPad, but we are in the process of building a similar experience for other tablet devices.”

AOL MB Canv ST Paint 03 HR RGB.jpg

AOL MB Canv ST Paint 03 HR RGB.jpg

Programming on the new homepage includes breaking news from across the AOL network, local news, top news from Huffington Post, ease to play slideshows and videos, Coming Soon movies listings from Moviefone and frequent breaking news and feature updates throughout the day.

*According to comScore

About AOL:

Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

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Tags: Aol Account, Aol Mail, Aol Music, Aol Network, Continuous Play, Daily Horoscope, Digit Growth, Email Check, Forecast Sign, iPad, Latest Mp3, Local Weather Forecast, Mail Account, Mail Aol, Music Watch, Preview Messages, Simil, Temkin, Top News, Web Experience

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