AUTOMOBILE Magazine’s iPad Edition Goes Live, Provides Readers with Expanded Content and a Richer Automotive Lifestyle Experience

– December 20, 2010Posted in: iPad

AUTOMOBILE Magazine, now available for the iPad.

ANN ARBOR, Mich.–(BUSINESS WIRE)–AUTOMOBILE Magazine, America’s leading automotive lifestyle publication, today launched the iPad edition of its magazine, making its nationally recognized, award-winning content available to download on Apple’s newest mobile device at the App Store.

“We are an experiential publication; the iPad is a medium that allows us to better deliver our experiences to our readers.”

Beginning with the release of both the complimentary January and regularly priced February issues, the brand’s easy-to-navigate app incorporates a highly intuitive design that gives readers an enhanced AUTOMOBILE Magazine experience, complete with interactive content, stunning photo galleries, integrated video and audio commentary, as well as in-depth automobile news and reviews not found in the print edition. AUTOMOBILE for iPad allows the editors to better relay the special sense of adventure the magazine is already famous for by providing even more content.

“This is not AUTOMOBILE Magazine reinvented for the iPad; rather, we worked to incorporate the content our readers desired,” said AUTOMOBILE Magazine President and Editor-in-Chief, Jean Jennings. “We are an experiential publication; the iPad is a medium that allows us to better deliver our experiences to our readers.”

Featuring the always compelling stories and vibrant photographic content readers are already familiar with from print, the AUTOMOBILE Magazine iPad application goes a step further and allows users to go deeper into each story, to see and hear things they may not otherwise be able to experience, by letting reporters provide their on-location experiences and point of view.

Whether viewing photos taken during a family road trip in Four Seasons test cars, or getting to watch the behind-the-scenes adventures involved in driving a 1200-hp Bugatti at speed across the Spanish countryside, the new iPad version of the magazine will deliver never-before-seen content usually reserved for exclusive conversations with the editorial staff of AUTOMOBILE Magazine.

The iPad version of the magazine marries the best of both print and web, adding additional features unique to the iPad and integrating them seamlessly into an all-new product that allows readers to dive deeper into the automotive lifestyle.

Over the next few months, AUTOMOBILE Magazine will continue to refine its iPad edition and roll out several iPad-only features, including an expanded “Four Seasons” test section with interactive photo, video and map updates as well as testimonials from editors who are living with these cars over the course of a year.

The iPad edition will also feature a larger “Auctions” section, complete with a black book guide to the world’s most prominent auctions including reviews of where to stay and how to get to an event. The magazine will also incorporate additional design focus from AUTOMOBILE’s design experts explaining both automotive design technique and analysis.

“Twenty-five years ago, we broke the mold with the launch of AUTOMOBILE Magazine. Now with this app, we feel that we are on the brink of doing it again,” said Jennings. “The app allows readers to do more than just click a few buttons to hear a car rev up its engine. Instead, it is a spontaneous behind-the-scenes look at story telling at its best, with spectacular writers, fabulous photography and once-in-a-lifetime introductions to some of the most legendary people in the industry. It lets you experience the adventure with us, every step of the way.”

Over the course of 25 years AUTOMOBILE Magazine has won more writing, photography, and design awards than any other car magazine. AUTOMOBILE Magazine stands as the only car magazine to have won a National Magazine Award. To find out more about the iPad app, and why this release represents a paradigm shift for the magazine, please click here to view a video presentation from AUTOMOBILE Magazine President and Editor-in-Chief, Jean Jennings.

The iPad edition of the AUTOMOBILE Magazine app is available to download for ($3.99) from the App Store. The print edition of the February issue will arrive on newsstands on January 4. The January issue is FREE.

About AUTOMOBILE Magazine

AUTOMOBILE Magazine, part of Source Interlink Media, LLC, is America’s leading automotive lifestyle publication and reaches 4.6 million readers monthly; through its print, online and digital components the brand counts an audience of over 6 million. Arbiters of the “All-Star” awards, Automobile Magazine profiles upcoming car designs from leading manufacturers. It is written for the sophisticated enthusiast and profiles high-end vehicles with compelling editorial and photographic content. For nearly 25 years, AUTOMOBILE Magazine has set the standard for automotive journalism, maintaining its devotion to auto adventure and an editorial approach that emphasizes “No boring cars!”

About Source Interlink Media

Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

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