PISCATAWAY, N.J.–(BUSINESS WIRE)–The Rutgers Mini-MBA Program is offering business professionals an accelerated Social Media Marketing course during the week of June 6-10, 2011, to prepare them for careers in demand. Rutgers provides each student in the course with instructional materials and business case studies pre-loaded on a new Apple iPad 2, making this executive education program one of the most innovative in the world.
“This program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge.”
“From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace,” said Eric Greenberg, Director, Marketing Programs, Center for Management Development (CMD), Rutgers, The State University of New Jersey. “This program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge.”
This program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their individual careers.
The cost of the Rutgers Mini-MBA: Social Media Marketing course is $4,995, which includes all instructional materials on a pre-loaded Apple iPad 2 and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. For those interested in academic graduate credit, a 3 credit course waiver is available for an MBA.
This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. RutgersCMD’s channel on YouTube features former students discussing the program.
Founded in 1947, CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For more information, contact Greenberg at 732-445-5639 or by e-mail, or go online to the Center for Management Development at http://www.cmd.rutgers.edu/contact.html.
